This advertisement that Budweiser put on was very brilliant. Budweiser continues to do what they love doing which includes promoting their brand while at the same time bringing comedy to the viewers. They have a tendency of coming up with very funny simple advertisements that have a big impact on consumers. Even if consumers aren’t necessarily purchasing their products Budweiser wants it to be known that they are part of “The in crowd.” Their image and the way they portray themselves consistently in many of the ads they put out is very exciting and hilarious.
We as marketers entering the field can learn a lot from this company. Their ability to relate their brand image to the things that we as consumers care about the most for example; Sports, Friends and being connected etc. is brilliant. They do this and spice it up with a little comedy and these things together make a huge impact in giving hints about what Budweiser is really about.
Here’s a clip to help give you a hint of what I mean.
