The BCSPCA is speaking out for animals. Standing up and working to help the fight against animal cruelty. This is so inspiring and they really do a great job with their advertising and marketing to help this cause. They want the viewer to help be the answer, expressing that their donation will save a life!
The way the BCSPCA relays their message to viewer is very effective. I mean they have the sad and calming music playing in the background; photos that bring the viewers to feel for these animals. They do a great job in connecting emotions to their messages. Using a famous music artist to deliver the main message to act now, and we could save an animal’s life! This is just a well put advertisement. You almost feel guilty for not donating money to this foundation.
From this message I would take away their ability to use music and sad photos to help bring emotion to what their main message is. It’s important to notice their game plan is well thought out. They give people information about what’s going on with these animals; express how we can help make this stop and then in the end encourage the viewers to act. This I believe is extremely effective because like I said, they almost make you feel guilty for not donating. That to me means that they did a very good job.
