ADIDAS does a great job interacting with the rest of the population. They use Olympic Gold medalist Henry Cejudo to deliver what ADIDAS the brand means to the sport of wrestling. When I see this ad I see hard work; Motivation, determination and drive to achieve. ADIDAS has shown me that they belong with the best of the best when it comes to their competitors in the wrestling industry.
This piece has inspired me to focus on how certain brands try to create feeling and meaning towards you the consumer while viewing certain ads. I think ADIDAS does a great job generating the serious focus feeling. Created by the music; the famous wrestler, the intense training behind it all leads me to feel motivated and connected with their message.
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