Orbit gum expressed their ability to get their audience thinking and sharing some of the same funny expressions used in this commercial. By getting the people to talk like this is awesome. I say that because if they can touch their audience and have those sharing expressions like lint licker or cutie queen, they slowly create a buzz. People will soon be asking where they heard that from etc.
With this kind of language being used amongst your audience they are basically doing your advertising for you.
Creating this buzz and having them share your brand with one another will create more talk about the brand and possible create more loyal customers.
The awareness will only go up when you can provide feelings with your ads. Whether it’s expressed through humor; inspiration, or creates sadness, the ability to get people to relate to your message is going to help your brand drastically.
